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16. The system of marketing products’ in Agroindustrial Complex on the basis of marketing approach: theory, methodology, practic

Kiriyenko, N.V.

The system of marketing products in Agroindustrial Complex on the basis of marketing approach: theory, methodology, practice. In two books / N.V. Kiriyenko, edited by V.G.Gusakova. Minsk: The Institute of System Research in Agroindustrial Complex of NAS of Belarus, 2015.

 

In the book are represented theoretical and methodological elements of marketing policy in agricultural sphere, regularities and features of formation in the conditions of deepening integration processes. It was revealed the main factors providing the effective introduction of marketing and logistics tools in the promotion of agricultural products on internal and external market. It was justified tendencies forming an effective marketing system in Agroindustrial and food sector, methodological and practical recommendations for their development in conditions of expansion of inter-state trade and economic relations.

Theoretical, methodological and practical aspects of the book can be used in scientific and professional activities of managers and specialists agroindustrial production.

 

The material was reviewed and approved at a meeting of the Board the Republican Scientific Unitary Enterprise The Institute of System Research in Agroindustrial Complex of NAS of Belarus and recommended for publication (the document № 8, on June 25, 2015).

 

Reviewers: Doctor of Economics, professor, corresponding member of NAS of Belarus G.I. Ganush, Doctor of Economics, Professor of the Belarusian State Economic University M.I. Nozdrin-Plotnitsky.