13.The organization of firm trading-marketing systems in agriculture of Belarus

Under the editorship of the academician V.G. Gusakov

The materials are examined and approved in a panel session of the Scientific Council of The State Enterprise The Institute of System Research in Agroindustrial Complex of NAS of Belarus and recommended for publication (Protocol of 15 November 2010 № 30)

Reviewers:

corresponding member of NAS of Belarus, Doctor of Economics, professor Z.M. Ilyina,

Candidate of Economics, associate professor A.A. Lopatnyuk

Pilipuk, A.V.

The organization of firm trading-marketing systems in agriculture of Belarus / A.V. Pilipuk, ed. by V.F. Gusakov. Minsk: The Institute of System Research in Agroindustrial Complex of NAS of Belarus, 2011. 178 p. ISBN 978-985-6925-72-9.

In the monograph the features of creation of firm trading-marketing systems in agriculture of Belarus are studied, the analysis of historical and legal aspects is carried out, functions of such activity, its structure and elements are allocated. The model co-evolutionary development of firm trade is offered and its prospects within the limits of formation cluster systems in an agrarian complex of Belarus are defined. The model of the organization and functioning of the firm trade, opening the maintenance and the order of interaction of subjects is developed, a technique of preparation and realization of the program of measures of firm trade development in the conditions of grocery cluster, the organizational-economic mechanism of regulation of trading-marketing activity of participants of cluster associations, directed on maintenance of the balanced structure of manufacture also it is sold agroindustrial production.