№10

The article deals with the development of the export of agricultural products and foodstuffs of Belarus to the countries of the European Union. A comprehensive analysis of export flows of domestic agricultural products and foodstuffs to the countries of the European Union has been carried out. The article presents the import of these types of products to the internal market of the community, as well as the features of access of imported goods to the countries of the community.

Keywords: export supplies, import purchases, domestic agricultural products and foodstuffs, customs and tariff regulation, competitiveness, import quotas, import tariff, the European Union.

Andrej EFREMOV

Specific features of marketing communications efficiency evaluation in agro-industrial complex. P. 42–48

Institute of System Studies in the Agroindustrial Complex of the National Academy of Sciences of Belarus, Minsk, Republic of Belarus

e-mail: agrecinst@mail.belpak.by

In this article conceptual review of modern approaches to managing marketing communications in AIC organizations is given. The accent is made on industry specificity that installs conditions for application of certain methods and instruments of demand creation and sales promotion system. Some approaches to definition of different types of marketing communications efficiency economic, social and information and also qualitative and quantitative methods of its estimation. The mechanism of influence of competitive environment on marketing strategy choice is revealed including distinctive principles of advertisement in AIC, positioning of company brand and concrete agricultural goods. The problem of efficient distribution of marketing budget between channels of communication is touched on. Main problems which hinder setting up the system of agricultural marketing communications in AIC organizations of Belarus are detected.

Keywords: AIC, efficiency, agricultural marketing, market research, segmentation, advertisement, image, brend, environmental friendliness.

Anatoli SAIGANOV¹, Vitaliya STRALKOVA²

State regulation improvement of the brewing market development. P. 49–58

¹Institute of System Researcher in Agroindustrial Complex of the National Academy of Sciences of Belarus, Minsk, the Republic of Belarus

e-mail: saihanauas@tut.by

²Belarusian State Agricultural Academy, Gorki, the Republic of Belarus

e-mail: vitaliast@mail.ru

The article presents the proposals for the beer market state development improvement in conjunction with the other beverages containing alcohol markets including: excise policy changing towards strong alcohol and fruit wine excise taxes increasing; alcohol-containing products retail prices regulation; place of sale restriction; production of alcoholic, non-food alcohol-containing products quotas establishment; alcoholic beverages sale time limits; minimum age for purchasing alcoholic beverages and beer raising; healthy lifestyle strategy implementation, alcoholic beverages production income devaluation with simultaneous other products production taxation. State budget income projected amount was substantiated in case these measures were taken to reduce ethyl alcohol consumption per capita.

Keywords: brewing market, spirits, excise tax, retail prices, restriction, state budget, ethyl alcohol consumption per capita.

Foreign experience

Alexander GORBATOVSKIJ

Foreign experience in agricultural intensification. P. 59–72

Institute of System Researches in AgroIndustrial Complex of the National Academy of Sciences of Belarus, Minsk, Republic of Belarus

e-mail: agrecinst@mail.belpak.by

The article reviews the experience of agricultural intensification in foreign countries, taking into account the specifics of reducing the area of agricultural land for economic, market and environmental reasons. The main characteristic features of the considered process are defined on the example of livestock farming functioning in the USA, Israel, Denmark, Netherlands and other countries. The peculiarities of the world feed production development are revealed.

Keywords: intensification, agriculture, animal husbandry, efficiency, state policy.

№10

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